top of page
2L8A9762 copy.png

BACK

[MISSION 3]

ORGANIZATION: DOVE PROJECT

CAMPAIGN: HOPE BUS

MISSION

Bring voice through HOPE campaign for the million of voiceless victims of the dog meat trade.

CRISIS

The dog-meat trade is not an easy subject.

 It calls up several issues—from the morals of meat eating to the necessity for cultural sensitivity to the economic implications of an industry. 

At DoVE Project, we believe we have to consider all of these to have any hope of creating a dialogue that leads to change. 

In South Korea, there has been a historic, cultural belief that meat dogs are a different and lesser kind of dog than pets or pure-breeds. Furthermore, and more difficult to tolerate, it's believed that torturing the animals increases their flavor and potency.  In 2010, the Korean Statistics Information Service reported 892,820 dogs in 100,191 farms, which equals 8.9 dogs per farm. A South Korean activist group puts the estimate at 2.5 million dogs slaughtered in South Korea every year.

CAMPAIGN

Photographer Katarina Benzova together with Founder of DoVE Project Claudia Bright and model/activist Marilia Moreno created a campaign they unofficially called

The Hope Bus. They had an idea to create a campaign where people can see a dog as a companion rather then a meal so they shot a beautiful photos of Claudias dog Hope together with Marilia. Hope was rescued from dog farm and her breed it's one that locals are most familiar with as the meat dog. Then they wrapped busses that are running through suburb areas of South Korea where dog meat farms are known to be congested to bring awareness. The text next to the photos translates to : Out of a slaughterhouse, our Hope. Which is derived from familiar children’s book.

CHANGE

The campaign received much positive attention throughout Boknal ( Dog meat eating festival) and as a result the campaign continues. DoVE Project recognition and presence in Korea continues to grow and we are grateful to be part of the change.

WHAT CAN I DO?

Supporters are being asked to visit the website https://www.dove-project.org/dog-meat-trade to give your support to end dog meat trade.

AD CAMPAIGN

HOPE BUS CAMPAIGN
 

BEHIND THE SCENES 

bottom of page